Project Description

a 30-second commercial for Union Gospel Mission Twin Cities to succinctly convey the heart of their mission and impact. The spot highlights the organization’s role in meeting immediate needs like food, shelter, and care, while also pointing to the deeper, life-changing pathways they offer to people experiencing homelessness, hunger, and addiction in the Twin Cities. The commercial’s tone and imagery were crafted to reflect both compassion and hope, reinforcing why support for the Mission matters and encouraging viewers to engage and give.