Project Description

a 16-page case statement for The Salvation Army of Buffalo’s capital campaign, created to support the public phase of a major expansion effort. The piece clearly outlines the need for new and expanded facilities, including shelters and community resource spaces, while telling the broader story of how the organization serves individuals and families across the region. Through thoughtful layout, clear messaging, and supportive visuals, the case statement guides readers from vision to impact, helping donors understand both the urgency of the need and the long-term benefits of investing in the community.